Hey, I’m LaToya, the heart behind EYMJUSME.

EYMJUSME was born from a moment I’ll never forget. I was in the 6th grade, standing alone in a hallway after my classmates left me behind during a bathroom break. At the time, I didn’t fully understand why I felt out of place, but I knew one thing: I was created to stand out, not blend in.

That same day, I sat down with a piece of paper and wrote out the words “I’m Just Me.” In true 6th grade creativity, I turned it into my own little puzzle — a rebus that eventually became EYMJUSME.

I didn’t know then, but God was planting a seed in me. A seed of purpose.

Today, EYMJUSME is more than just an apparel brand. It’s a movement, a reminder that your “different” isn’t something to hide. It’s your superpower. Whether you’re the first in your family to chase a dream, the girl who never fit in at school, or the woman learning to love the reflection in the mirror, EYMJUSME is here to remind you: you were never meant to blend in.

This brand is for every woman who’s ever felt out of place, overlooked, or underestimated. The everyday woman who deserves to feel confident, bold, and unapologetically herself, in every season of life.

When you wear EYMJUSME, you’re not just putting on clothes. You’re putting on confidence. You’re reminding yourself (and the world) that standing out is exactly what you were created to do.

Welcome to the movement.